• blogging_tips
    Top Blogging Trends to Watch for 2014

    Blogging is now one of the top content marketing strategies for B2B marketers. According to research, 76% of B2B marketers are now using blogs – up 11 percentage points from two years ago. While 62% of the survey’s respondents think their blogs are effective, an amazing 79% of best-in-class* B2B marketers rank blogging as their…

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  • coldcalling success
    Cold Calling Techniques

    Cold calling is the very first lesson one gets in sales and for most of us who are into sales, we get so tied up with the routine job that the revisit to the techniques come handy. 1) What is the Goal? We often forget why we make the cold calls and confuse it with…

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  • Business-Lists
    Business Lists for Your Marketing Campaigns – We do it Right

    Contacts are the life and blood of any marketing campaign. Without a correct list, there is no point to any campaign. It is, therefore, vital that you get the list built with someone who understands what your marketing campaign is in the first place. The process of Contact List development for your marketing campaigns should…

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  • target_market1
    Segmented Database – The right way to your Marketing Campaigns

    Being marketers, it is important for us to be able to make the right connection with audience. This comes with understanding of business, knowledge of product/services, right content that generates a visceral reaction from audience during a campaign, impact performances for a recall or reference. So more or less it comes as a mix of…

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  • tele-coller-1
    First 30 Seconds – Threshold for Inside Sales Agents

    “30 seconds to win or lose a sale”- We all hear this from our direct bosses or seniors in the beginning phase of our careers. Every sales profession would agree that the impression done could cost or earn the biggest sale. Even in times like these when a lot of business is done through phone,…

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  • B2B-lead-Generation
    Cracking the code – How B2B Lead Generation works

    Today’s business environment works solely on brand recognizition, recall by customers and sales number. Marketers in B2B selling markets often deal with the difficulty in generating leads and closing sales. In order to address this challenge, marketers need to understand the mechanism to increase their lead flow and also ensure the sales closure. 1. Generate…

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  • b2b lists
    Steps For Having Clean Marketing B2B Contact Database:

    1. Align B2B contact database with marketing goals: One of the most important tasks would be to strategize the target market. This would help the inside sales team to work in a focused way and achieving better results. 2. Remove wrong email ids or duplicate records: Email bounce backs and duplication of record happens with…

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  • Volume button with red light turned on maximum
    Increase ROI on Marketing with 4 Scales

    Marketers take into their work a plethora of responsibilities to ensure support sales for their organization. They function by gathering, analyzing data, getting right prospects, convincing them about the product/ service, nurture them for sales, support the sales team, etc. Marketers on the other hand need to justify the Return on investment (ROI) on every…

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  • image
    Lead Generation Outsourcing– New Age solution to better sales

    World is a competitive market today. Companies are in a run to be the best and are looking new pastures for sales. One of the crucial parts of the sales team is Lead generation or ‘lead gen’ as it’s frequently called. It is a critical component to any marketing program and utilizes all the shiny…

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  • Importance-Of-Lead-Generation
    Importance of Lead Generation and Lead Nurturing

    today’s environment, it has become more challenging to find out new sales leads. Lead Generation can be a useful marketing tool to any business. In simple language Lead Generation is the Process of collecting names and contact information about qualified prospects which will be get in touch with by the salespeople for generating orders. It…

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