Four pillars of Digital Marketing
Digital Marketing has gained huge prominence in the last decade. The radical progress in technology has resulted in new ways of driving website traffic, establishing…
Ways of nurturing the leads to drive your sales force
The alignment of sales and marketing team makes way for filtering the best leads through the funnel. As a prospect undergoes the buyer’s journey, the…
8 best ways to secure your leads!
Lead generation activities do not always end with the acquisition of quality leads. It is necessary to deduce the customer challenges and analyze how well…
7 nifty ways to escalate your business with Marketing Automation
Marketing Automation is the desirable tool for every business that aims to increase its pool of website followers, potential leads and loyal customers. It is the…
Why CRM is indispensable to your B2B campaign?
The buyer’s journey is often more complicated than the one portrayed by an inverted pyramid. Various factors need to work in sync for qualified leads…
Decoding the four stages of Inbound Marketing
B2B businesses these days opt for a personalised approach to garner customer interest, promote brand awareness, shorten sales cycle and sustain long term business relations.…
7 tips to boost ROI through Email Campaigns
Every B2B business faces numerous challenges while nurturing a customer into a qualified lead. Email campaigns play a crucial role in harnessing the leads and…
How Content marketing can increase the face value of a Company?
Every B2B company invests its energy in identifying, accumulating, nurturing and qualifying contacts that will generate revenue and also sustain business development. In a world governed…
In what ways email follow ups can make a difference
From initiating customer interest to delivering the product or service, the inbound methodology undertaken by a B2B company can be extensive and exhausting. One has…
A study on the million dollar question- How to retain the leads?
List building lies at the core of all marketing and sales approach that is devised by B2B organisations. Identifying, cultivating and accumulating potential contacts, and…